REFRESHING A LOCAL BRAND
David Croft, or Crofty if you’d prefer, can be heard at every Formula 1™ Grand Prix commentating for Sky Sports F1. Alongside Martin Brundle, Crofty has covered every single session for Sky since their debut in the sport in 2012, having been the BBC Radio F1 Commentator for six years previously.
Atticus & Byrne were commissioned by Parachute Marketing to create a logo for Crofty and build a website to showcase his expertise and experience. The website also acts as the hub for Crofty's social media and blog posts.
SEO and SEM were particularly crucial with this build as Crofty features heavily on other main stream media, so ensuring his site holds its own against the big players was key.